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Get to know the Magic behind Magnolia on Jefferson

In 2022, Debrah Ammar and her two daughters, Alexandra and Olivia, decided to put their creative passion for floral arrangements, gourmet food items and special occasion gifts to life with Magnolia on Jefferson. 

The Ammar family has an entrepreneurial legacy in the two Virginias and beyond. Debrah was thrilled to see her girls following in the path of their late father, S.A. Ammar, Jr. of Magic Mart, Inc., a regional chain of retail stores that was in existence for 97 years. 

Debrah shared, “There is no greater privilege I could be given than to see my daughters pursue the path of entrepreneurship like their father did, very successfully.” The Ammar girls are gifted floral designers that approach each arrangement thoughtfully.  Your intended sentiment will come to life through their attention to detail and imaginative designs. 

The floral operation was met with such success The Ammar Girls seized the opportunity to expand their offering by including gourmet foods, home décor and specialty gift items. Their goal was to curate a “one stop shop” for the two Bluefields and surrounding communities for all of life’s occasions, be that in celebration or sympathy. Today, Magnolia on Jefferson encompasses everything one could need from start to finish in creating memories or remembrance.

Debrah Ammar


Debrah was born and raised in Man, WV and moved to Bluefield where her community impact has been outstanding. In her years of philanthropic leadership, she oversaw the restoration of the Granada Theater in downtown Bluefield WV, chaired the Lemonade Festival for the two Virginias and incubated The Blue Spoon Cafe. She was the former President of the Bluefield Preservation Society and is the current Vice President of BARC (Bluefield Arts Rehabilitation Corporation, formerly Bluefield Arts Center) and a member of the Bluefield State University School Advisory Board.

Debrah has been an influential example of Bluefield for decades. She has left her mark on many areas of the community and she’s doing it again at Magnolia on Jefferson. Her true passion for floral design and being one who’s been leading us in trends for years is doing it again! This time, teamed up with her two daughters, and ready to continue the family tradition of incubating new business and creating experiences worth having.

Alexandra Ammar

Purchasing Director

Alexandra was raised in Bluefield, Virginia, and graduated from VCU in 2012. Soon after, she found her way to Savannah, GA, where she balances her passion for style with her drive for sales. Finding unique necessities for Magnolia on Jefferson has drawn her attention back to this community and she’s got a slew of cool coming your way.

Aleć has always had an eye for design, taking appreciation of the intricacies of the world, especially interiors and architecture. She maintains high expectations for the work she touches, applying her knack for detail and is always committed to a strong outcome. She loves a spirited debate and will keep you on your toes with her competitive and honest nature.

You might find her at a laid back hang, a simple occasion or a black tie affair, which makes her the perfect pal to plan a party with! When it comes to living your best life, Aleć has the experience and the eye to tailor purchasing towards any desired aesthetic.

Olivia Ammar

Marketing Director

Olivia, raised in Bluefield, VA, went to VCU in Richmond through 2014. After graduating, she left Richmond and moved to Savannah, Georgia where she’s rounded out her full appreciation for Southern Charm and hospitality. 
Olivia always seems to find herself pulled in every direction and because of her gift for the details she’ll always deliver! She’s responsible for the sales process and believes marketing is the key to any business and works tirelessly to communicate and celebrate the potential of Magnolia on Jefferson. The commitment to get it right leaves her feeling like her work is never done.  
Being a trailblazer, with an entrepreneurial spirit is rich in her blood and Olivia displays the poise and professionalism to promote her team with pride. She will always make her voice be heard and represent Magnolia on Jefferson through all channels necessary.

Our Clients Say It Best

I wasn’t able to go home for Mother’s Day this year, so I called Magnolia and asked them to help me with a really fabulous arrangement for my mom. They definitely did an outstanding job! So thankful to be able to call on local experts to get a really great gift for my mom! ❤️

Karly Morgan

Can’t say enough good things about Magnolia on Jefferson! I recently placed an order and the flowers were GORGEOUS! The ladies that run the shop and amazing as well! So personable and made a beautiful arrangement that was above and beyond my expectations! I am looking forward to this shop being in town and their expansion into offering other gifts beyond floral arrangements. Highly recommend!

Kirby Jones

If EVER you need beautiful flowers for any occasion, this is the BEST place you could ever want to go to. Not only do they have gorgeous arrangements, the owners are the BIGGEST HEARTED people you would ever want to meet❣️❣️❣️❣️❣️

Dawn Combs Mulle

I received the most beautiful flowers from amazing friends Magnolia on Jefferson has the most beautiful, fresh flowers that you can continue to enjoy for days and weeks after. They will definitely be my go-to florist in the future.

Laura Blackwell King